Profile

  • Singapore’s largest transport card operator. Subsidiary of Singapore’s Land Transport Authority (LTA).
  • Established in Jan 2002, it had a monopoly on public transportation fare payments in Singapore.
  • Over 17 million ez-link cards issued till date with usage in more than 30,000 points across Singapore, including retail shops, F&B outlets, private transport, government services, community service and more.

Challenges

  • EZ-Link requires an online store to sell their merchandise to mass public
  • Requires full end-to-end platform services including:
    • eStore design, development & management.
    • Inventory management
    • Product pick-and-pack
    • Last mile delivery for online purchases
    • Customer support
    • Technical support

Offered Solutions

Full end-to-end setup and operation: eStore development, Marketing, Fulfilment, Customer Service.

Results

  • Successful merchandise launch and sales via ShangMarket.com
  • Successful launch of EZ-Link eStore www.myezlink.com.sg with est. mthly site visit: 46.4K